To help your business grow by increasing your customer base through your website, you need to pick a website or domain name that does 5 key things.
1. Easy to remember
2. Easy to find which means easy to type
3. Includes reference to your product or service.
4. Is easily recognizable as your name so it can be trademarked to that competitors will not be able to use a similar domain name.
5. And last you need to be sure it is not already trademarked to someone else.